Color Factory NYC is an immersive interactive art museum tucked into SoHo's Manhattan, featuring 14 artist-designed rooms bursting with color, light, and hands-on fun. Highlights include a sky-blue ball pit inspired by the Manhattan skyline, a confetti room, a light-up disco dance floor, a macaron conveyor belt, partner drawing activities, and a silent disco room with headphones. Every visit includes surprise giveaways, sweet treats throughout, and complimentary digital photos emailed after your visit.
The experience is fully indoor and takes roughly 60–90 minutes to complete at your own pace. Rooms flow in one direction only, so you can't go back — take your time in each space. Children ages 2 and under are free; all others require a paid ticket. Tickets often sell out weeks in advance, especially on weekends, so booking online ahead of time is essential. Sensory-friendly hours are held on the second Thursday of every month from 3 PM until close, with reduced light and noise levels. Strollers are not permitted inside the exhibit, but folded stroller storage is available in the lobby at no charge — baby carriers are recommended for infants.
Visit
Nearby
Museum of Ice Cream
A self-guided, all-ages indoor experience in SoHo featuring unlimited ice cream tastings, 14+ immersive rooms, a giant sprinkle pool, and NYC's longest indoor slide.
SoHo
Sloomoo Institute
An immersive 8,000-sq-ft slime museum in SoHo where kids squish, stretch, and create their way through colorful slimescapes — and leave with a custom slime they designed themselves.
SoHo
Dominique Ansel Bakery
SoHo's legendary bakery — birthplace of the Cronut® — with magical kid-friendly treats like Cookie Shots, Frozen S'mores, and Blossoming Hot Chocolate.
SoHo