Target is one of NYC parents' go-to destinations for building a baby registry and stocking up on gear — without needing a car or a suburban-sized storage closet. With 18 locations across all five boroughs (including multiple Manhattan outposts in Tribeca, SoHo, Harlem, the Upper West Side, the Upper East Side, and more), Target is genuinely accessible to most NYC families.
The baby department covers everything from nursery furniture and feeding gear to diapering, clothing, and toys. For small-space families, Target is especially useful for sourcing compact, apartment-friendly picks: mini cribs, fold-flat bouncers, portable changing pads, and rolling storage carts. The free baby registry comes with a welcome kit (samples shipped to your home), a completion discount, and access to trained baby specialists online and in select stores.
No car? No problem. Drive Up is not available at NYC locations, but Same Day Delivery via Shipt brings orders to your door — ideal when you can't haul a warehouse box of diapers on the subway. Note that a NYC Operating Cost Fee applies to Same Day Delivery orders. Order Pickup is also available at all NYC locations. Some Manhattan stores are smaller-format than suburban Targets, so floor stock may be more limited — check target.com for product availability before making the trip.